For this project, I created an identity and map for the fictional “Minimal Museum,” a museum that exhibits minimalist art and design. The logo is inspired by the many forms of minimalist art and is very simplistic yet sophisticated. The mark is meant to be light and ethereal, much like the art the museum would exhibit. As for the map, visitors can navigate their way through the various galleries as well as find their ways to points within the museum such as the cafe, shop, and bathrooms. Again touching on the genre of minimalism, this map is using the bare essentials of way-finding. Additional components include employee ID cards, billboards, and door signage. 

Art Direction

Dermot McCormack