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Niche's Direct Admissions program helps students get directly admitted to colleges across the country. Strategies span both B2B and B2C audiences, through social media, marketing, landing pages, decks, documents, email, in-platform digital assets, and photography.  


The branding was in line with Niche's core brand, but a minimal palette that resonated with a collegiate energy. A classic pennant to celebrate and recognize our mission, an asterisk as a way of "changing" the system that is college admissions, typography that is both bold and academic. 

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